Tuesday, September 05, 2006

I'm not yellow! Continuing Colour Psychology....

Some Colour Terminology:
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Hue:

This term hue is used to describe any pure colour - with the exception of
White or Black.

Chroma/Chromaticity:
The chromaticity of a colour is its saturation or intensity.

Value:

The value of a colour is it’s 'lightness' or 'brightness'.
Many assume that chroma and value are the same thing - but they are not.
For example, if you take two high chroma colors like Blue and Yellow, Yellow has the higher value than blue, because it is brighter.

Tone:
A tone is any hue mixed with a grey (grey is a neutral of black and white)

Tint:
A Tint is a hue mixed with white.

Shade:
A shade is a hue mixed with black

Complimentary Colour:
The colour that is on the exact opposite side of the colour wheel of one colour. A neutral colour is created when you mix these two colours together.



Yellow:


Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.

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Yellow
Spectrum: 3rd color of the seven spectrum colours

Planet: Mercury

Element: Air

Gemstone: Topaz

Musical Note: E - lowest of the seven notes martial music

Attributes:

Intellectual, wise, quick witted, confident, divinity, communicative, eloquent, full of movement, luminous, thoughful and royal. Attractive, persuasive, trustworthy and charming.

Characteristics:

Yellow is the colour of the Buddha and His followers.
Yellow people make good leaders as they are methodical in their thinking and decisive. They analyze before acting.
People with yellow personalities are very business minded and like to be thought of as educated. They use their minds to achieve their goals and as a result, love games and are particularly good at chess. Yellow people can be stubborn and if they favour mustard yellow, they can be pompous and cause suspicion. The darkest characteristic of yellow is deceit and cowardice.
Yellow personalities consider all points of view prior to making decisions. They can bury their emotions when they are feeling stressed out, believing it to be a sign of weakness and refuse to allow others to see them this way. They are insular, keeping their circle of intimate friends very small and limited to those who are also business types. Even having friends, yellow people depend only on themselves. Both males and females are considered clothes horses, liking to look good at all times.

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In Egypt and Burma, yellow signifies mourning.


In Spain, executioners once wore yellow.


In India, yellow is the symbol for a merchant or farmer.


In tenth-century France, the doors of traitors and criminals were painted yellow.


Hindus in India wear yellow to celebrate the f Yellow
festival of spring.


If someone is said to have a “yellow streak,” that person is considered a coward.


In Japan during the War of Dynasty in 1357, each warrior wore a yellow chrysanthemum as a pledge of courage.


A yellow ribbon is a sign of support for soldiers at the front.


Yellow is a symbol of jealousy and deceit.


In the Middle Ages, actors portraying the dead in a play wore yellow.


To holistic healers, yellow is the colour of peace.


Yellow has good visibility and is often used as a colour of warning. It is also a symbol for quarantine, an area marked off because of danger.


“Yellow journalism” refers to irresponsible and alarmist reporting.

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