Saturday, September 09, 2006

Browned Off... with colour





Today's colour is
BROWN
Like it or not, Browns are all around us... Mother Nature abounds with Brown!
So let's have a look at the Colour Psychology here.....




Brown
Solid, reliable brown is the colour of earth and is abundant in nature. Also often associated with leather, trees and wood. It represents conservancy and humility. Next to grey, brown, in one of its many shades, is one of the most neutral of the colours. It is useful in balancing out stronger colours, and works particularly well with orange, Pink, and surprisingly, blue. Brown has several lighter relatives including beige, taupe, cream, and tan all of which make great backdrop colours making other colours appear deeper, brighter, and richer. Used in the home, brown makes it feel comfy, warm, inviting, and honest. Puce, khaki, ecru, coffee, cocoa, terra cotta, oak, liver, brunette, chocolate, russet, nutmeg, auburn, wood, sienna, bay, sand, cinnamon, tawny, fawn, mahogany, bronze, toast, oak, copper, umber, hazel, and ginger are all considered to be in the brown family.


Because it is one of the most predominant hues in nature, brown brings us a sense of familiarity. Light brown confers genuineness while dark brown is reminiscent of fine wood and leather.

Men are more apt to say brown is one of their favourite colours.

Should you seek brown, you are conscientious, steady and dependable. Your inner security, honesty and high virtue show that you take life seriously….

….Erm... did someone say ‘boring brown….’ There? Lol!

Psychological Effect:

Brown is the colour of the earth and ultimately home.

This colour brings feelings of stability and security. Sometimes brown can also be associated with withholding emotion and retreating from the world.
Brown is a natural colour that evokes a sense of strength and reliability.
Brown can also create feelings of sadness and isolation.
Brown brings to mind feeling of warmth, comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated.

As with any colour there are both positive and negative aspects to the colour.

Good brown includes a brown bottle like the ones used for beer…. Lol!! Brown related to cooking is good, and brown also stimulates the appetite.


Brown in the bad sense might be “brown nosing” - as in kissing ass to get yourself ahead, and “brown out” - as in not enough power to go around, so the system crashes and burns.

"I cannot pretend to feel impartial about colours. I rejoice with the brilliant ones and am genuinely sorry for the poor browns."

--Winston Churchill

Colour is an essential ingredient in our environment. It communicates emotion, creates mood, and affects your energy. Colour has an emotional impact that can thrill you or distress you. It’s practically impossible to separate the seeing of colour from the "feeling of colour" because so much of what you see is based on what you feel.

Colours evoke both pleasant and unpleasant emotions. Your reaction to a particular colour will be influenced by your personal experiences. Certain colours will remind you of certain people and events. You may even associate colours with certain scents.

Think about the tantalising scents of Brown…..Chocolate; Nutmeg; Coffee; Almond; Fresh wholemeal bread; Roast beef….

***

brown: any of a group of colours between red and yellow in hue that are medium to low in lightness and low to moderate in saturation

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