Saturday, September 02, 2006

RED for Danger!! Continuing Colour Psychology


What Is Colour?
In 1666, English scientist Sir Isaac Newton discovered that when pure white light is passed through a prism, it separates into all of the visible colours. Newton also found that each colour is comprised of a single wavelength and cannot be separated any further into other colours. Further experiments demonstrated that light could be combined to form other colours. For example, red light mixed with yellow light creates an orange colour. A colour resulting from a mix of two other colours is known as a metamer. Some colours, such as yellow and purple, cancel each other out when mixed and result in a white light. These competing colours are known as complements.

Today's Colour Is

RED

And to an English girl born and raised, nothing much signifies the colour red better than a post box or telephone box! Well, maybe a London bus.... but then, I'm not a Londoner, so pillar box it is!

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Passive people never live passionate lives.

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Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the "fight or flight" instinct. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.

The most emotionally intense colour then, red stimulates a faster heartbeat and breathing. It is also the colour of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme colour, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture needs to be perfect since it will attract attention.

**RED**

Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement, passion, strength, fire, love, sex, speed, heat, leadership, power.

Negative: Defiance, aggression, visual impact, strain, danger, fire, gaudiness, blood, war, anger, revolution, radicalism, aggression, stop.

Red:Spectrum: 1st color - the lowest of the seven spectrum colors

Planet: Mars - God of War

Element: Fire

Gemstone: Ruby

Metal: Iron

Musical Note: C - the lowest note on the scale - martial music

Characteristics:

A person who likes red can express many personality traits. The positive ones being passion, energy, and money making. The darker manifestations of those who favor reddish-brown colors can be addictions such as drugs, alcohol, eating disorders or emotional instability. Red-oranges are dynamic people persons who love the outdoors. High emotions are characteristic of those who like red with blue overtones. They can be energetic people to be with. Red personalities are seductive. Men are attracted to a woman wearing red regardless of how good looking she may be. Business people who wish to stand out wear red to meetings, expressing their desire for power and control. They crave the attention. The red personality makes others feel more energetic and vital. This personality may have a volatile temperment but cools off just as quickly. A bit of a know-it-all, the red person is quick to give others answers to any question. What they don't know, they will find out, as they are terrified of appearing stupid. They want everything done in a hurry. They are expert power nappers when they run out of energy and then bounce back as before.
Red personalities feel all powerful and convince others that they are but they do not make good leaders. Under proper direction, they do make good followers and have no problems doing whatever needs doing to finish a job. A bit scatty, red personalities can go off on tangents, their attention span being limited. Quick minded, bright people, when focused, they can be very determined.

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All in all then , Red is a bright, warm colour that evokes strong emotions.
Red is associated with love, warmth, and comfort.
Red is also considered an intense, or even angry, color that creates feelings of excitement or intensity.


Consider how red is used in language:

redneck, red-hot, red-handed, paint the town red, seeing red

Just added thie little postscript below:

People will actually gamble more and make riskier bets when seated under a red light as opposed to a blue light. That's why Las Vegas is the city of red neon

Fascinating!

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